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    Is paid search the most durable digital advertising channel?

    2100 Digital
    paid search digital marketing digital advertising pay per click PPC google ads marketing trends adwords bing ads microsoft ads

    Pay-per-click advertising (“paid search” or “PPC”) effectively began on October 23 in the year 2000 with the official launch of Google AdWords. Twenty years later, it remains one of the fastest-growing and most durable digital marketing channels available to advertisers.

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